A marketing podcast for the founder doing all of it
Growing Brands with Melia Moore is a podcast about marketing for small business: what actually applies when you're running the whole thing yourself, with the evidence to back it and none of the hype. I'm Melia Moore. I host it.
Who I am
I spent most of my late twenties in the agency world in Chicago. Account management first, then strategy, then leading a small team at a digital agency that worked almost entirely with direct-to-consumer brands. I was good at it, and quietly exhausted by it. Campaigns ran, numbers moved, and everyone moved on to the next one without ever understanding why something worked.
That gap, the why, is the thing I couldn't stop thinking about. So a few years ago I left, moved to Austin, and started making content about what I was actually seeing in the industry. Not tutorials. More like: here's the pattern, and here's what I think about it.
I read constantly, mostly about how people make decisions. I run most mornings, because it's how I think. And I have opinions about coffee that I've learned to keep to myself.
What the show is
One marketing idea per episode, worked through for the founder doing real revenue without a team: conversion, email, retention, social, paid ads, pricing and the metrics worth watching. Every episode ends with something you can actually do this week.
What it isn't
- Hustle content. Nobody needs to post three times a day to build a real business.
- A platform fan club. I don't care which tools you use, only whether they pay for themselves.
- Growth hacks. If it only works at fifty thousand dollars a month in ad spend, I'll say so.
Sponsors
Some episodes carry a short sponsor read. I only say yes to tools I'd recommend without the money, I tell you who's paying up front, and I'll tell you why I said yes.
