Growing Brands
Episodes

Every episode, newest first

Show notes, timestamps and a full transcript on each one.

4 episodes
No. 4 · Jul 14, 2026 · 16 min

Best Social Media for Small Business: The Channel Trap

What's the best social media for small business? One platform, done well. You're on Instagram and TikTok and Pinterest and LinkedIn and YouTube and email, and none of it is really working — and you've been carrying that around as a personal failing. Melia's argument this week is that it isn't one. It's math. You've got a fixed amount of marketing attention in a week, and spread across six platforms it comes out to about thirty percent on each — which is under the line where any of them give you anything back. So you don't get six small wins that add up. You get six versions of almost nothing.

No. 3 · Jul 7, 2026 · 16 min

Ecommerce Email Marketing: Email Is Not Dead (You're Just Doing It Wrong)

Ecommerce email marketing has been declared dead a dozen times in the last ten years, and every time it keeps quietly outperforming almost everything else you spend on. Melia's take: you didn't run email and watch it fail — you ran a broken version of email and watched the broken version fail. Those aren't the same experiment, and the difference is most of the money you've left on the table.

No. 2 · Jun 30, 2026 · 16 min

How to Increase Your Conversion Rate (and Why It Beats More Traffic)

Want to know how to increase conversion rate without buying more traffic? Start here: you don't have a traffic problem. You have a conversion problem — and you've been spending money on the wrong one. When something isn't working, the instinct is always "get more people here," because traffic is visible and goes up when you spend. But traffic is something you rent: the day you stop paying, it leaves, and it costs more the harder you push.

No. 1 · Jun 23, 2026 · 16 min

Marketing for Small Business: Why Most Marketing Advice Doesn't Work for Small Brands

Marketing for small business doesn't fail because founders are bad at it. Most marketing advice isn't wrong. It's just not built for you — and nobody helps you tell the difference. The tactics that go viral were designed for teams of six and five-figure ad budgets, then repackaged into threads and reels until every condition that made them work got quietly stripped out. So you try them, they fail, and you decide the problem is you.