Growing Brands

Growing Brands with Melia Moore — The marketing podcast for founders trying to grow without the noise.

Latest episode No. 4 Jul 14, 2026

Best Social Media for Small Business: The Channel Trap

What's the best social media for small business? One platform, done well. You're on Instagram and TikTok and Pinterest and LinkedIn and YouTube and email, and none of it is really working — and you've been carrying that around as a personal failing. Melia's argument this week is that it isn't one. It's math. You've got a fixed amount of marketing attention in a week, and spread across six platforms it comes out to about thirty percent on each — which is under the line where any of them give you anything back. So you don't get six small wins that add up. You get six versions of almost nothing.

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No. 3 · Jul 7, 2026 · 16 min Ecommerce Email Marketing: Email Is Not Dead (You're Just Doing It Wrong) No. 2 · Jun 30, 2026 · 16 min How to Increase Your Conversion Rate (and Why It Beats More Traffic) No. 1 · Jun 23, 2026 · 16 min Marketing for Small Business: Why Most Marketing Advice Doesn't Work for Small Brands
About the show

The marketing podcast for founders trying to grow without the noise.

I'm Melia Moore. I spent my late twenties in the agency world, running strategy for direct-to-consumer brands, before going independent in Austin.

Most marketing advice is built for big budgets and big teams, then repackaged until every condition that made it work gets stripped out. This show is for the founder doing real revenue and running the whole thing themselves: one marketing idea per episode, worked through with the evidence and none of the hype.

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